Using common content, terminology, and placement is a best practice for managing your agency’s website. If all company pages presented similar content in standard ways, it would help the public find information and services across your company website.
Why It’s Important
• People expect to find certain basic information on every company public website, including something about your organization, some way to contact your organization, and quick answers to common questions.
• Having consistent content and terminology across company websites--- such as having “About Us” pages – helps the public find what they need. They’ll know what labels to look for, and will be confident they’ll get the same basic content when they get there.
• Usability studies have shown that people who go to multiple websites can find information more quickly and easily if similar content is put in the same location and is called the same thing on each website.
Provided to you by Roberto Espinoza and Patricia Espinoza at: CPC Computer Consultants, Inc.
www.cpccci.com
www.cpcwebsolutions.com
www.cpcwebdevelopment.com