Most users spend a considerable amount of time
scanning rather than reading information on Web sites. Well-designed headings help to facilitate both scanning and reading written material. Designers should strive to use unique and descriptive headings, and to use as many headings as necessary to enable users to find what they are looking for—it is usually better to use more rather than fewer headings. Headings should be used in their appropriate HTML order, and it is generally a good idea not to skip heading levels.
Designers should ensure that each page has a unique and descriptive page title. When tables are used, designers should make sure that descriptive row and column headings are included that enable users to clearly understand the information in the table. It is occasionally important to highlight certain critical information.
Research-Based Web Design & Usability Guidelines
Use Clear Category Labels
Guideline: Ensure that category labels, including links, clearly reflect the information and items contained within the category.
Comments: Category titles must be understood by typical users. Users will likely have difficulty understanding vague, generalized link labels, but will find specific, detailed links, and descriptors easier to use.
Sources: Evans, 1998; Landesman and Schroeder, 2000; Mahajan and Shneiderman, 1997; Marshall, Drapeau and DiSciullo, 2001; Nall, Koyani, and Lafond, 2001; Spyridakis, 2000; Zimmerman, et al., 2002.