Bob Mutch recently rated 40 top directories based on their age, how many edu and gov links they have and whether or not they are listed in DMOZ and Yahoo!. I would contest that WhatUSeek isn’t a real directory, ISEDB is a directory of search engines and directories, and that Vlib.org should be counted as [...]

Your Own Customer Base
By setting a newsletter or sending automatic period announcements via email to your own customers, you increase the probability of repeat business. They’ve already bought from you, so they are very willing to buy your product or service again. You have to make sure you get their permission to send them those [...]

Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Text (such as excessive keywords) can be hidden in several ways, including:
* Using white text on a white background
* Including text behind an image
* Using CSS to hide [...]

Cloaking
Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.
Some examples of cloaking include:
* Serving a page of HTML text to search engines, while showing a [...]

Webmaster Guidelines
Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the [...]

302 Redirects
The “302″ refers to the HTTP status codes that are returned to your browser when you request a page. For example, a 404 page is called a “404″ because web servers return a status code of 404 to indicate that a requested page wasn’t found. The difference between a 301 and a 302 is [...]

Keyword Density is the percentage of keywords compared to the rest of the text in your Web page. This metric is important because it gives you a tool to compare a Web page or site to that of similar pages with higher rankings. You can see how your use of keywords compares to theirs.
If you [...]

I called in the expert for this article. Mikkel has spent many an hour learning and discovering the way the search engine world works. Here are his thoughts on choosing keywords for your home page….
Most Internet users rely on search engines like Google™, Yahoo!®, MSN® Search, AOL® Search, etc. when searching for content on the [...]