Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds [...]

CNN, January 14
Wary of the risk of being laid off from large organizations, many highly-skilled workers are deciding to go into business for themselves. In many cases, they feel that they can deliver a better product or service to their clients as an independent contractor or consultant than as an employee of a large organization. [...]

This month’s Marketing Tip focuses on advertising. If you haven’t kept a formal list of your advertising efforts, now’s the time to start. Knowing what works, what doesn’t, and when you last tried it will help you avoid making the same mistake twice. It can also help you decide when it’s time to re-test something [...]

During the Great Deppression, while most businesses perished, many actually rose to become great powers after the storm was over. Those who did, did so while getting better, by going out and trying to sell their better services to the public, by being proactive. They did not ask, what can customers do for us in [...]

Everyone is an expert at something and if you have your own business, you are definitely an expert in your area. Chances are you have a great deal of tips, insights, or recommendations you can share with the public. We’ve put together a ‘flowgram’ (a nice way to do presentations with images and sound) with [...]

Business cards are important. This little piece of paper conveys your business’ image the very instant we hand it out to your new acquaintances, so you better make sure that it’s the right image.  I put together a ‘flowgram’ (a new fancy and easy way to create and show screencasts) with a truly stunning collection [...]

Your Own Customer Base
By setting a newsletter or sending automatic period announcements via email to your own customers, you increase the probability of repeat business. They’ve already bought from you, so they are very willing to buy your product or service again. You have to make sure you get their permission to send them those [...]