Carlos III University of Madrid (UC3M) researchers have developed SIMulator for Business Administration (SIMBA), business simulation software that can mimic how a market behaves as companies make different business decisions. “It can be utilized from a competitive point of view since different companies can compete against each other to improve their own results,” says UC3M’s Fernando Fernandez. SIMBA uses different variables, including products, markets, client segments, technology, languages, currency, and socio-economic environments, to create a realistic simulated business environment. SIMBA also can be used as a tool for students who are studying the business world. The companies involved in a simulation can be controlled by humans or by computer programs using artificial intelligence. “This increases the complexity of the simulated market and creates the possibility of carrying out multi-player simulations, where some players are human, but where others are controlled by computer programs built by artificial intelligence techniques,” Fernandez says.

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A seminar hosted by Science|Business focused on what needs to be done to make information technology (IT) more environmentally friendly. The cross-pollination of various disciplines, including computer science, economics, and psychology, was deemed crucial. Cooperation and dialogue between industry, academia, policymakers, and consumers also is essential. Another need highlighted at the seminar is the provision of more accurate and consistent predictive models, while the European Investment Bank’s Juan Alario stressed the importance of information to make financing an “enabling instrument” for green IT and energy efficiency. The European Union’s plan to solve the economic crisis has recognized three sectors–the auto industry, construction, and manufacturing–deserving of research support to enhance energy efficiency. Meanwhile, the user-friendliness of IT products must be augmented if more energy-efficient technologies are to be widely adopted. The ubiquitous proliferation of computers creates the challenge of harnessing, organizing, and absorbing all the information they collect so that it can be applied productively.

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