A Massachusetts Institute of Technology (MIT) research group beat out about 4,300 other teams on Saturday in a Defense Advanced Research Project Agency (DARPA) contest to test human social networking. DARPA released 10 eight-foot weather balloons across the continental United States on Saturday and challenged competitors to correctly identify the longitude and latitude coordinates for each balloon as quickly as possible. The first team to correctly identify the location of all 10 balloons won $40,000. The MIT group set up a Web site asking people to join their team and offered to share the prize money with people who offered correct information. “This was a once-in-a-lifetime opportunity to perform an experiment at a massive scale,” says MIT’s Riley Crane, part of a group of researchers that study human interactions involving computer networks. Crane describes the MIT strategy as a “recursive incentive structure.” The MIT researchers received contributions from 4,665 participants. They said their techniques could be used for finding criminals and missing children, as well as possibly stopping impending terrorist attacks. “They got a huge amount of participation from shockingly little money,” says DARPA’s Peter Lee.
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