Google has announced that it will start to offer broadband service that can route Internet traffic at 1 Gbps–double the speed of most U.S. cable and telephone companies–in certain test markets. By highlighting a super-fast broadband network, the company underlines its push for enhanced consumer applications and demonstrates support for the Obama administration’s proposal to make broadband Internet access available to all U.S. homes. The announcement is one in a spate of moves Google has made “to help the Internet juggernaut leapfrog the existing technology establishment to position itself for the future,” according to the Washington Post. This week the company debuted Google Buzz, which intends to consolidate various social networks into a single collective. Google says that such efforts are intended to spur innovation in hopes of expanding Internet use, although these initiatives may come at the expense of the company’s central Internet search focus.
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