Google Fast Flip is a new service designed to make it easier for users to read newspaper and magazine articles by facilitating the viewing of articles from dozens of major publishers. Readers can flip through the articles as rapidly as they would the pages of a magazine. “Browsing news on the Web is much slower than it is in print,” notes Google researcher Krishna Bharat. “When it is fast, people will look at more news and more ads, and that’s something that publishers want to see.” Fast Flip first manifests itself as a cluster of images of articles Google has compiled from the sites of its partners, displayed side by side and ranked by popularity. The article images are stripped down for fast loading, and readers can zoom into a particular section, publication, or article, as well as go directly to the publisher’s Web site by clicking on the article. Bharat says Fast Flip will use many Web features, and rank articles based on a combination of Google algorithms and user behavior. Google plans to place display ads alongside the stories and split the resulting revenue with publishers.
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