IBM has announced that it will spend $100 million during the next five years on a research project designed to make mobile technology and communications more efficient and easier to use. “Mobile devices are gradually becoming ubiquitous and helping us transcend many boundaries–geographical, economic, and social, among others,” says IBM Research-India director Guruduth Banavar. “With high penetration, a simple user interface, and significant cost advantage for end users, mobile telephony holds the future of communication and exchange of information for the enterprise.” IBM plans to focus on mobile enterprise enablement, emerging market mobility, and the enterprise to end user mobile experience. IBM already has developed a new technology called BlueStar, which automates the use of mobile phones and applications within a large enterprise. Meanwhile, IBM Research has established a pilot program in southern India, as part of their emerging market mobility effort, that will help consumers and small business owners find and share Internet information over their cell phones. To create an enterprise to end-user mobile experience, IBM plans to analyze consumer and business habits to enable the mobile Web to provide better personalized content. “Mobility and the associated analytics will change virtually every enterprise business process,” says IBM Telecom Research chief technologist Paul Bloom.
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