Business cards are important. This little piece of paper conveys your business’ image the very instant we hand it out to your new acquaintances, so you better make sure that it’s the right image. I put together a ‘flowgram’ (a new fancy and easy way to create and show screencasts) with a truly stunning collection of business cards designs.
Even if too much creativity just isn’t for you, you can still make a few adjustments to your card so that it becomes a keeper and will hopefully be seen the moment your prospect needs your products or services. Here are a few tips:
- Do pay for your business cards. Getting those free printing services with the printer’s logo on the back of your card makes you look cheap and stingy. Definitely not the image you’ll want to convey.
- Print something useful. An inspiring quote, a 15% tip chart, an insider tip about your industry, anything that will increase the chances of your card not being tossed away or be forgotten.
- Tape or glue a brand new penny to your card and write “A penny for your thoughts. I appreciate you thinking about ordering Z Widgets, you’re going to love it!”
- Put your card in a gift box, maybe with a nice bow on top
- Paste a gold star sticker, not a cheesy one but something that will actually make your card even better
- Attach your card to a lottery ticket
- When you hand out your card, take a moment and say:
“this will save you money, hang on to it”, or
“this is important, keep it in a safe place”, or
“are you sure you want this? I really value who I give these to” - Have fun with shapes, colors and textures. Ovals, circles, odd shapes; leather, metal, cloth … they are all fair game depending on the type of job and industry you’re in.
Without further ado, here’s the link to the flowgram so you can really, really get inspired: http://www.flowgram.com/p/qbc9bhzr9tse76. Enjoy!
Tags: business cards, inexpensive marketing
This entry was posted on Friday, September 12th, 2008 at 4:57 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.